In the 1830s, as a tavern keeper in Louisville, Kentucky, Augustus Bulleit set himself on a mission: to create a Bourbon unique in flavor. Just as Bourbon lovers today may sample many brands before finding their favorite, Augustus decided to experiment, too — by creating Bourbons of many different types and tastes. After countless small-batch trials, he came upon a Bourbon with the character he had been seeking. While transporting barrels of his Bourbon from Kentucky to New Orleans, Augustus Bulleit vanished. What happened to him is still unknown, and his creation could have vanished as well. But after more than a century, in 1987, his great-great-grandson Tom Bulleit stepped in. A lawyer by profession, Tom's lifelong dream had been to revive the family’s Bourbon legacy that started more than 150 years ago.
Bulleit Bourbon is made by following the small-batch technique inspired by Augustus Bulleit. Only the highest quality ingredients are used. This Bourbon's subtlety and complexity stem from its unique blend of rye, corn and barley malt, along with special strains of yeast. Because Bulleit Bourbon is especially high in rye content, it has a bold and spicy character with a distinctively smooth, clean finish. This russet colored Bourbon has hints of oak and spice with a crisp, clean flavor that feels smooth in the throat with notes of vanilla and honey. We recommend sipping it on the rocks with a splash of ginger ale.